Social Media for Joe Biden (Facebook)
Responsible for overall strategy and execution of social content across President Biden’s Facebook page. Grew the audience by 149% over the final 60 days of the campaign (from 2.5M to 6.4M followers).
Executed content testing and performance optimization for paid-media partnerships, state-based organic video content, and news-feed targeting.
Website management and copywriting for JoeBiden.com
Drafted copy for homepage personalization campaigns, Trump COVID-19 site, etc.
Built rapid-response strategies for the website and assisted in the digital war room.
Worked with tech, design, and website teams to build web products for the Presidential debates, supporter engagement, and opposition materials.
Team Joe Profile Generator (site no longer live)
